Free web analytics tools
Google Analytics – powerful full featured analytics tool. Even allows you to track your ROI by
keyword for each AdWords ad position. Google AdWords also has internal split testing and
conversion tracking software & offers data integration with Google AdSense that you can’t get
with any other web analytics tool.
Google Website Optimizer – allows you to A/B split test landing pages and track how well Google
AdWords traffic converts.
Piwik – realtime open source web analytics program
Open Web Analytics – similar to Piwik, but more lightweight. Also comes with the ability to
record the browser screen on user’s sessions.
Site Meter – starts off as free, but charges for advanced features
Stat Counter – starts off as free, but charges for advanced features and bandwith usage.
Webalizer – default log analyzer on many servers.
Analog – default log analyzer on many servers.
Awstats – another popular default log analyzer on many servers.