Alexa – Web site tool
Alexa is a internet based web traffic toolbar , which collects data on browsing behavior and
transmits it to the Alexa website, where it is stored and analyzed, forming the basis for the
company’s web traffic reporting.Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com
The history of name ,Alexa Internet was founded in 1996 by American web entrepreneurs Brewster Kahle and Bruce Gilliat. The company’s name was chosen in homage to the Library of
Alexandria, drawing a parallel between the largest repository of knowledge in the ancient
world and the potential of the Internet to become a similar store of knowledge.
Alexa is a complete toolkit for website owners that gives you metrics, tools and analysis to
increase web traffic and succeed online. It offers you accurate traffic metrics, automated site
scans, SEO recommendations, and much more.
Benchmark with others
You can install alexa tool bar as a add on in IE/firefox/Chrome.