Windows Digital store
Windows Store is an upcoming digital distribution platform developed by Microsoft Corporation as part of Windows 8 for Metro style applications.
The Windows Store will also allow developers to advertise their desktop applications. It will support both free and paid applications.
According to the feature list, Windows 8 will also feature an App Store of some sort. That could directly counter Apple’s Mac App Store, which lets users download applications to their desktop instead of having to purchase boxed software. The presence of a Microsoft-branded App Store would also let Windows on tablets compete on equal footing against rivals such as the iPad (which offers access to Apple’s App Store) and Android devices (which include Android Marketplace).
Windows Store comes with market-friendly perks for developers, according to Microsoft. Searching for apps will be optimized, both through a direct Store link in Windows 8 and index optimization for search engines. Direct links to apps in the Windows Store also will be supported. Some flexibility is available for developers in how they want to sell their apps.
Windows 8 Metro-style apps are largely based on HTML 5. Consequently, there may be greater opportunity for developers to port their apps between the two operating system platforms and between the two store platforms.